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Discover Seoul, Korea

Host City, Seoul

Seoul, the designated World Design Capital for 2010 and the UNESCO City of Design, is a true international city where contemporary lifestyle meets long-standing history. Home to 10 million national and foreign residents, Seoul is a proud epicenter of the Korean Wave and one of the most popular tourist destinations in the world. Whatever you would expect, Seoul is beyond your imagination. For more information, please click .
  • • Culture & History
  • Seoul is a city that embraces the beauty of both tradition and modernity. With five ancient palaces and five World Heritage Sites designated by UNESCO, Seoul is living history of 600 years as the capital of the Choseon Dynasty.

  • • Entertainment & Shopping
  • Seoul is a shopper’s heaven. The city has numerous shopping malls, department stores, duty free shops, and traditional markets, making shopping available 24/7 all year-round. Seoul also offers a variety of cultural entertainment such as performances, movies, plays, and musicals that run until late in the evening.

  • • Green & High-tech
  • Seoul is a modern metropolis surrounded by mountains and divided by the Hangang. The city has several parks and trails, and pursues various policies to preserve the environment such as using eco-friendly fuel and vehicles, hosting green international conferences, and operating environment-friendly convention centers. Seoul also boasts a strong foundation for information technology, providing access to the Internet from any location and various applications in people’s daily lives. The city features ubiquitous-based services and digital pavilions, offering new and futuristic experiences in high-tech IT.


  • Han Style

    Hangeul: The Korean alphabet, a very scientific writing system that has been designated by UNESCO as an important part of the Memory of the World Heritage. As a result of the Korean Wave and Korea 's economic prosperity, the desire to learn hangeul and the Korean language is exploding.

    Hansik: Korean food continues to gain popularity throughout the world for its incredible health benefits.

    Hanbok: The focus of attention when Daejanggeum (Jewel in the Palace), a TV drama on royal court cuisine, became popular in Asia. Modifications of the exquisite colors and designs of the hanbok are also used as motifs in all Korean-style designs.

    Hanok: Many international visitors are showing interest in the traditional Korean home, hanok as they want to experience ondol, the Korean floor heating system very effective in the cold winter. Ondol is an important aspect of Korea' s unique architectural style, and brought floor heating into vogue globally.

    Hanji: A traditional form of paper that can last for over one thousand years and is known for its outstanding quality and elegant designs. The paper is drawing attention not only for record-keeping purposes but also for interior decoration and for it’s uses in paper wrapping.

    Hanguk Eumak: Traditional Korean music that has slow-rhythm and sentimental lyrics that epitomize the sad history of Korea. Such unique Korean sentiments had significant influence on Korean popular music and drama and are an important driver of the Korean Wave.

    Experience Hanstyle at TIC

  • * Tour program will be opened soon.